Customer Superior
Providing service exceeding market value and customer expectation by adhering to the concept of “Your Satisfaction, My Wish” to achieve customer all-round satisfaction.
Human Orientated
Employees are the most valuable resource of an enterprise. It is the commitment to respect knowledge, respect individuals and encourage and help individual development.
Integrity First 
Integrity is the precondition for an enterprise to keep foothold and development; keeping promise is the basic principle of our operating management.
Harmony Valued 
“The function of ritual is harmony” is the policy to deal with affairs. The company asks all the employees to strengthen teamwork and deal with the relationships with suppliers, customers, employees and other relevant parties with the harmony-valued attitude.
Efficiency Focused
The company asks the employees to do the right thing in a right way, measures the business performance by efficiency　and encourages employees to make further progress and create high performance.
Restraint Balanced
Being steady, profound and reticent is the way the executive leaders and employees act.